Following the launch of The Division on Tuesday, Ubisoft has announced that the game is breaking records for the company having sold more copies in the first 24 hours than any other game in Ubisoft’s history.
Not only has The Division sold the most copies after 24 hours but digital sales of the game have also set a new record for the company across PS4, Xbox One and PC. Ubisoft’s previous best-selling day-one game was Watchdogs which had sold over 4 million copies during its first week.
“The launch of The Division is a tremendous achievement for Ubisoft, and demonstrates our unrivaled capacity to create fantastic new game brands and transform them into entertainment blockbusters,” said Yves Guillemot, co-founder and CEO, Ubisoft.
“This is a momentous day for Ubisoft, but more importantly it marks the start of millions of players’ enduring engagement in The Division’s game world, which we are confident they will love.”
Ubisoft also added that three of the top four most successful new game brand launches in the history of the gaming industry are Ubisoft titles.