Humble Bundle today announced they are joining the ‘family’ of media giant IGN. In a statement released on the Humble Mumble blog, CEO and co-founder Jeffrey Rosen confirmed the deal saying that ‘we chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity.’
Humble Bundle began in 2010 offering bundles of PC indie games on a ‘pay what you want’ basis, with a consumer defined portion of the payment going to charity. The site rapidly grew to offer bundles including AAA titles, Android bundles, software packages, and e-books. Further expansion led to the addition of an online store and the Humble Monthly deal, offering subscribers collections of games on a month-by-month basis.
Rosen claims the site has raised $106 million for charity in its seven-year existence through over 10 million customers. He promises that ‘bigger things lie ahead’ and sees IGN as ‘the perfect partner to get us there.’
Reactions on Twitter have been somewhat mixed, with some users citing a potential conflict of interest. With IGN a major games reviewer and Humble Bundle a major seller of games, including its own recently launched Humble Originals publishing initiative, many have questioned how IGN will cover titles being sold on the Humble Store.
In the statement, Rosen states that this deal ‘will raise even more money for charity’ and that Humble Bundle will continue to operate independently from its own premises.
No details of the financial deal have been released as of yet, so we do not know if IGN paid what they wanted, beat the average, or offered enough to unlock everything.